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“For Duty Free Shoppers, publicity was to be avoided at all cost, to ward off not just tax collectors but also competitors. “If you had a machine to make money, you wouldn’t blow your horn and say copy me, copy me,” says Feeney, whose annual share of dividends from the business reached $155 million in 1988, making him richer at the time than Rupert Murdoch, David Rockefeller or Donald Trump.

Why did he decide to give it away, leaving himself with a net worth then that dipped below $1 million? “I’m an easygoing guy,” he shrugs. “I like to eat my grilled cheese and tomato sandwiches quietly. I don’t like people to say, ‘Look over there; he’s eating a grilled cheese and tomato sandwich.’ “”