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I had a big late fee for Apollo 13. It was six weeks late, and I owed the video store $40. I had misplaced the cassette. It was all my fault. I didn’t want to tell my wife about it. And I said to myself, ‘I’m going to compromise the integrity of my marriage over a late fee’ … I started thinking, ‘How come movie rentals don’t work like a health club, where, whether you use it a lot or a little, you get the same charge?’
— Reed Hastings, Founder/CEO of Netflix. From Photo Essay: Unlikely Places Where Wired Pioneers Had Their Eureka! Moments